Judhur (Juzur) was born out of a desire to promote sustainable tourism while empowering local Egyptian communities. The idea was simple but powerful: connect international and local tourists directly with rural communities for immersive experiences.
The ETENA Idea Marathon
Out of over 100 applications, Judhur was selected to join the ETENA Tourism Idea Marathon powered by the TUI Care Foundation and enpact. We competed against 25 teams and were chosen as one of the 12 winning startups to advance into the pre-incubation phase.
- Turned a concept into a working prototype and Minimum Viable Product (MVP).
- Developed robust financial modeling and a clear go-to-market strategy.
- Learned the legalities of operating a digital tourism startup in Egypt.
The journey with Judhur highlighted the immense potential of tech to preserve heritage, create jobs, and offer tourists authentic, unforgettable experiences.